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Research and Marketing Inteligence

Planning Area of the Marketing Directorate invites you to browse this section of our institutional website with the aim of providing data, strategic information and insights to internal and external users of the Costa Rican Tourism Board.

The different products designed by statistics and marketing professionals are the result of compiling various primary and secondary sources, processing data from databases to which ICT is subscribed, as well as studies and research tailored to the requirements of ICT and the tourism sector at large.

Without further ado, we invite you to visit our Research and Marketing Intelligence section. We hope that you enjoy what you find and, more importantly, that it will be useful and worthwhile for you personally or for your business, institution, or chamber of commerce or tourism.

If you have questions regarding the products, please write to the following e-mail addresses: This email address is being protected from spambots. You need JavaScript enabled to view it. , This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it. . It is our pleasure to assist you.

List of products:

Profiles of main markets:

Presents a summary of economic, demographic and tourism data from the main tourist-sending markets for Costa Rica such as the United States, Canada, Germany, Spain, France, the United Kingdom and Mexico, among others. The profiles include estimates of the length of stay for tourists from these markets that have visited Costa Rica, time-series data on arrivals, seasonal patterns and other data of interest.

Best prospects from the United States:

The objective of this study is to estimate the size of the potential market in the United States and to analyze the vacation habits of the so-called “best prospects”, which are people who have indicated high or very high levels of interest in visiting or re-visiting Costa Rica for leisure, recreation or vacations. The study is carried out in the United States every two years by an American firm that specializes in tourism research.

Best Best prospects from Canada:

The objective of this study is to estimate the size of the potential market in Canada and to analyze the vacation habits of the so-called “best prospects”, which are people who have indicated high or very high levels of interest in visiting or re-visiting Costa Rica for leisure, recreation or vacations. The study is carried out in the Canada every three years by an American firm that specializes in tourism research.

The best prospects in Europe and Mexico

These studies aim to estimate the size of the potential market in the UK, Germany, France, Spain and Mexico. The best prospects are those people residing in the different markets of interest who have expressed a high interest in visiting Latin America and the Caribbean for leisure, pleasure or vacation and consider Costa Rica as a destination for Vacation. The study was conducted for the first time, in each of the countries mentioned, using quantitative and qualitative data collection techniques (in-depth interviews, sampling surveys using "online" techniques). The idea is to update and deepen this type of studies every two or three years depending on the needs of the Institution. On this occasion it was led by an international market research firm and coordinated by the ICT's group of marketing professionals.

Travel itineraries to and from Costa Rica:

Direct flight itineraries from various origins to San José and Liberia airports have been constructed and updated based on sources including two flight booking platforms, number of passengers transported and the seats available on various routes.

pdf Itinerario de vuelos hacia y desde Costa Rica (170 KB)
Última Modificación: 28/10/2020.
Instituto Costarricense de Turismo