Country Brand

Marca País

Essential Costa Rica

In essence, Costa Rica is a compact country with a unique and select wealth mainly produced by its citizens.

Our essence concentrates the large richness of our land, home of world acknowledged natural beauties, and high quality colorful and flavorful fruits. A land that, in spite of representing only 0.03% of the global territory, is home to 5% of the world's biodiversity, and with a population of 4.6 million people, it produces and exports more than 4,500 products to 146 countries.

People are also a part of our essence, working, talented and trained Costa Ricans, ready to take on highly specialized jobs. Authentic, supportive, entrepreneurs, hard workers, innovators, pura vida... Costa Ricans form a nation proud of its legacy and willing to make history in the world.

Tourism Company License

Values and Attributes

Our Country Brand is leveraged in four attributes that nourish and differentiate it. From them the deepest characteristics of the ethical people emerge, define us and mark our essence.

Valores y Atributos
Valores y Atributos

Country Brand Concept

Concepto de Marca País

Contact Us

  • Cinthia León This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: +506 2299-5749
  • Melissa Tencio This email address is being protected from spambots. You need JavaScript enabled to view it. Tel.: +506 2299-5746
  • Mariana Garita This email address is being protected from spambots. You need JavaScript enabled to view it. Tel.: +506 2299-5748


List of National Brand companies licensed, tourism sector.

  • Destination Costa Rica
  • Grayline
  • Expediciones Tropicales 
  • Horizontes Nature Tours
  • CAST
  • Costa Rica Reps DMC 
  • MTA Miki Travel
  • Asuaire
  • Mapache rent a car
  • Costa Rica Sun Tours
  • Toyota Rent a Car
  • ANC CAR Alamo y National
  • Swiss Travel Services / AV Cielo Azul
  • Cactus Tours
  • Futuropa
  • Costa Rica Convention Bureau
  • Hampton Inn & Suites 
  • Hotel Wyndham Herradura
  • TAM Travel
  • Centriz  (antiguo Budget)
  • Costa Rent a Car
  • Aventuras Tierra Verde
  • Vemsa
  • Tui Destinations Expiriences Costa Rica
  • Hotel Crown Plaza
  • Holiday Inn Express San José Airport
  • Best western Jaco Beach Resort
  • Ram Luna
  • Best Western Irazú
  • Unique Adventures
  • Times Square
  • Hotel San Bada
  • Costa Rica Top Tours
  • Ecole travel
  • Parque Viva
  • Veragua Rainforest Eco Adventure
  • CRS Tours
  • Rainforest Adventure Lodge
  • Sixt rent a car
  • Agencia de Viajes Colón
  • Journey´s Costa Rica
  • Best of Costa Rica
  • Hotel Parador 
  • Wave Expeditions
  • Caturgua
  • Costa Rican Trails
  • Camino Travel
  • Rainforest Adventures Pacífico
  • Travel Excellence
  • Hotel Villa Bosque
  • Vision Sports Travel 
  • Apartotel Suites Villas del Río
  • Agencia de Viajes Receptiva Exploratura
  • Asociación Pro Imagen Costa Rica
  • Pacific Trade Winds
  • Agencia de Viajes Aratours
  • Adobe Rent a Car
  • Tryp San José Sabana
  • Turvisa
  • Kaffa Café
  • Colinas del Sol
  • Exploradores Outdoors
  • Sensoria 
  • Daily Tours 
  • Los Pinos Cabañas & Jardines
  • Global Events 
  • El Mangroove, Autograph Collection
  • Ride CR
  • Payless CR
  • Boutique Jade 
  • Belmar
  • Hotel y Restaurante La Casona del Cafetal
  • Costa Rica Bird Observatories
  • Elemento Natural 
  • Trans Mira Tours
  • Go Costa Rica vision
  • Hotel  Robledal
  • Vacaciones Diseñadas Terranova S.A.
  • Museo de los Niños 
  • SinwaTour Dreams & Monteverde Express Shuttle
  • ID Meetings Costa Rica
  • Agencia de Viajes Localista 
  • Laguna Lodge 
  • Costa Rica DMC
  • Dream Travels
  • Vista Los Sueños Adventure Park
  • Ocotea Monteverde S.A.
  • El Viejo Wetlands & Private Refuge
  • Origen Extraordinary Escapes
  • Rinconcito Verde 
  • Silvestre
  • Cala Lodge
  • Centro de Convenciones de Costa Rica
  • Xandari Resort & Spa
  • Aerobell Airlines 
  • Asociación Camara Costarricense de Restaurantes y Afines ( CACORE)
  • Costa Rica te enamora
  • Hotel Real Intercontinental
  • Relaxury 
  • Rancho La Botija
  • Hacienda Guachipelín 
  • Cinco Ceibas Rainforest Reserve y Adventure Park
  • FuncaViajes 
  • Surcos Tours
  • Volaris
  • Museos del Banco Central de Costa Rica
  • Agencia de Viajes Rutas Aéreas
  • Cocomar
  • Diamante Eco Adventure Park
  • Terra Incógnita 
  • Studio Hotel 
  • Amstar DGT Costa Rica Ltda
  • Canoa Aventura
  • Maquenque Eco-Lodge
  • Casitas Tenorio S.A
  • CR Magic
  • Osa Wild 
  • Panache Sailing
  • Vesa Tours
  • Water Bike Tours
  • Artesanias La Rueda
  • Mardigi Tours 
  • Caminando Costa Rica
  • Hotel Kalon Surf
  • Teatro Nacional de Costa Rica
  • Koora Hotel & Spa at Monteverde 
  • El Tigre Water Falls
  • Hoteles Casas del Toro
  • Quercus Travel
  • Donde Pipe Restaurante y Café
  • MFC Producciones

Last Update 02-02-2021

Última Modificación: 24/05/2024.
Instituto Costarricense de Turismo